SEO

Crawlers

  • Crawlers penalize websites with bad mobile performance
  • They look for unique and targeted content.
  • frequent updates
  • link building

Tutorials

Evaluation tools

Url debugger

https://cards-dev.twitter.com/validator
https://search.google.com/structured-data/testing-tool
http://www.seo-extension.com/
https://developers.facebook.com/tools/debug/
https://developers.pinterest.com/tools/url-debugger/

html

  • page title
  • h1, h2, h3
  • meta tags: description, title
  • og tags
  • <img>: title, description, alt text

html tools

Schema.org

To hint search engines about the website content.

MicroData

HTML attributes determined by Schema.org

  • itemscope
  • itemtype="https://schema.org/Person" sets which type of schema
  • itemprop="name" property. in this example means person name

Traditional SEO

  • Create a Google “My Business” page
  • Ask for reviews and display in your website.
  • Register your website in Local Chamber of Commerce.
  • Google Search Console

Long Tail Keywords